Choose an existing product and target the opposite age though branding and marketing.
I changed the target age of Elizabeth Arden and developed “Lizzie” a skin-care line for teen girls and young adults. I wanted the packaging to pull from current patterns in fashion but still keep the same feel as the original branding. The ad focused on being fun but still sophisticated, potentially what the target client would be like. A young woman who is outgoing and spontaneous but still likes to be professional in her working life.
• Adobe Illustrator
• Adobe Photoshop
